There are creatives who bring ideas to life—and then there are those who invent the ones that breathe life into culture. I’m the latter.   Rooted in Southwest Detroit’s resilience and shaped by two decades of shapeshifting across agency, tech, publisher, and platform worlds, I’ve honed a multi-disciplinary approach to one goal: making big ideas happen. I lead cross-disciplinary teams to turn cultural insights into brand experiences. The fusion of practical knowledge and inventive passion has given me a rare perspective in the siloed world of advertising—executing award-winning global campaigns that reach billions, stop thumbs, and start conversations that connect people. From Microsoft in 2008 to X in 2025, I’ve been 15 years ahead of every trend: native content, branded communities, social-first video, culture-shaping ideas. I don’t just do marketing—I invent it. At my core, I understand people—not just articulating ideas, but captivating audiences and clients with boundless enthusiasm that yields tangible results.